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Have you been wondering what is a blog? This post gives you the insight to help you determine if blogging is best for you. Learn why people blog, ways to make money blogging, the types of blogs (personal, lifestyle, business, etc), blog examples, how to write a blog, etc.
To be totally honest, I also didn’t know what a blog was until sometime in July 2020, when I tried writing my first draft. I had seen blogs before, but in my mind, I always thought it was those boring professional business articles that we were forced to read in college, and I HATED it.
It was not until I met a Canadian girl on Instagram that I became obsessed with her blog. Oh, if blogging can be fun, cute, and casual? THEN SIGN ME UP!!!
Well, you can read more on why I started blogging here!
But since you’re here, let’s talk about what is a blog first!
Here Is The Best Answer to “What is a blog?”
1. What Is A Blog?
If you ask me, I will not give you a formal definition of what a blog is. This is because I am sure you are capable of looking for the definition in the dictionary. However, I am sure that you are looking for a more in-depth and personal explanation.
In my own definition that makes sense to me, a blog is a platform that enables you to share authentic stories, ideas, tips, tricks, or advice that relates to a specific audience. For example, sharing your travel experience, favorite beauty tips, business tips, products you swear by, lifestyle topics, personal stories, home decor, mental health awareness topics, etc.
2. Why Do People Have A Blog?
People create a blog for different reasons such as side hustle, professional purposes, business relations, to build a community, popularity, etc.
At first, I considered starting a blog because it was the missing piece in my fashion business. To be 100% honest, I felt like I was selling without any outcome. As a result, I was mentally & physically exhausted. Moreover, my passion turned into a nightmare because I was not connecting with anybody. Due to the pandemic, I decided to pause my fashion boutique and educate myself about business.
Therefore, the main lesson I learned was that the most successful online businesses had a blog to help them find and form a personal relationship with their audience. This is because it is the most authentic way to build and nurture relationships that may convert to clients who absolutely LOVE your products or services. In addition, I learned that people don’t buy from you because you have the most enticing product or service, but it is because you have a relatable story.
After educating myself from various podcasts, youtube channels, and business books, my first idea was to start a fashion blog. This is because I wanted to get my boutique up and running again without giving up.
However, I noticed that I am more passionate about having real lifestyle conversations and sharing tips with ordinary girls like me, who want to thrive, but feel stuck in life.
Long story short, I decided to start a lifestyle blog to share my personal journey and lifestyle topics that inspires women to level up. These include topics such as money, fashion trends, beauty tips, 30-day challenges, etc.
Read more of my blog journey here.
3. Difference Between A Blog And A Website
Think about it this way a blog is just a type of website. However, the main difference is that in a blog, you post new articles on it regularly for your readers. For example, weekly posts.
Whereas a regular website is the main platform where you house your business profile. These may include business information, e-commerce store to sell products, services page, business location, etc. In addition, you don’t need to post articles on your website.
For example, a photographer might create a website to showcase their portfolio, location, pricing, and types of photography services they offer. However, if they want to connect with their customers, they can add a blog to their website. This is so that they can post about the different photography topics and reach their audience on a personal level. Such as, posing tips, best outfit colors to wear during a photoshoot, their photography journey and why they started, etc.
I don’t know about you, but I am more likely to get a professional wedding photographer with who I can connect on a personal level than one who feels like a stranger.
Basically, a blog helps you offer free value to nurture your audience.
4. Do People Make Money Blogging?
This is the first question that people research before starting a blog. And that is a good thing. In one of my posts, I advise on how to find your passion and purpose in life. One of the main key points I give is that you have to make sure you can monetize your passion before pursuing it.
Therefore, to answer the question, absolutely yes, you can make money blogging. However, it is not a get-rich-quick scheme. This is because you have to work hard, strategize well, and be consistent to see results. Moreover, you have to be patient and trust the process.
For example, you can make money through:
- Affiliate marketing
- Brand deals
- Selling physical & digital products and/or services such as coaching
- Selling your blog
As much as it is good to know how you can make money blogging, you also have to be really passionate about the topics you post about. Otherwise, writing will become exhausting, and your audience will be able to see through that. Thus, leading to low engagement and performance.
5. Types Of Blogs
There are so many different types of blogs. They include:
– Personal Blog
This is hobby-oriented. People write posts about their personal thoughts, life experiences, and their feelings. For example, I have a personal category in my blog where I write posts with no rules. This is because it is just about me, my truth, and my experience. A good example would be one of my posts about getting my American dual citizenship. There is absolutely no way another person can contradict my story. Moreover, it is just like a coffee date with a friend or family talking openly about myself.
– Niche Blog
This is specific topic-oriented. They include:
- Lifestyle blog – such as travel, fashion, beauty, fitness, healthy living, etc.
- Mom blog – all about parenting and being a mom.
- Food blog – such as crockpot recipes, Kenyan food recipes, best cocktails, vegan recipes, etc.
And many more.
One content creator tip you will hear a thousand times is that you have to niche down to speak to a certain audience. Or else if you don’t, you will be speaking to nobody.
How stressful! For multi-passionate individuals like me, we find it really hard to niche down to a specific topic. This is because we love talking about everything, which can be a good or a bad thing. That was another reason I decided to go with a lifestyle blog, which allows me to write about multiple topics. Moreover, have limitless topics that will grow with me in every season of my life.
When choosing a niche, pick a topic that speaks to a specific audience but is broad enough so that you don’t run out of content.
– Business Blogs
Unlike personal and lifestyle blogs, business blogs mostly target giving more information about a product or service. For example, an online shop for tech devices might write posts about the benefits of buying the different electronics they offer. For example, how is the iPhone 12 better than the iPhone 11, what is the new must-have tech device, etc
6. Popular Blog Examples
Here is a list of the most 50+ popular blogs
In addition, here is a list of my most favorite inspirational lifestyle & business strategy blogs:
- Taryn Newton -Family, lifestyle, home
- Steph Jolly -Fashion, lifestyle
- By Sophia Lee -Apartment, blogging
- Pieces of Onye – Content creation, camera tips
- The Mattie James – Influencer marketing & tips
- Jenna Kutcher – Business strategies
7. How To Write A Post
Lastly, another main thing you should be aware of is that writing good posts takes a lot of time and effort. Therefore, to be a successful blogger, you have to learn the best practices.
As much as I would like to tell you the step-by-step process on how to write a post that is engaging and rewarding, I thought it would be best to refer you to a qualified source if you need immediate help.
The perfecting blogging course is one of the courses I swear by for beginner and intermediate bloggers. I took this course 7 months after starting my content creation journey, but I WISH I took it in the first month. This is because the course shows you specific examples of how to write amazing posts. In addition, I finished the entire course in less than two nights because it is straight to the point.
Also, the information is so valuable that I am going to rewatch the course.
In summary, think about a blog as your house, where you welcome your lovely guests. In addition, you get the opportunity to give your guests some tea to make them feel comfortable and offer them some value or entertainment to make sure they come back. These include new things you’ve learned, a little gossip, some personal things that are going on in your life, some advice, tips, etc.
One of your goals is to make sure your guests receive the best experience, that they want to come back to your house regularly and eventually become friends.
Also remember, you somehow have to pay for your time and resources to continue making the best tea and offer entertainment.
In conclusion, whether you are interested in lifestyle or personal topics, I hope you have more knowledge to help you determine if blogging is for you. #keeplevelingup
Question: Is blogging for you?-let me know in the comments